faq
Great store presentation and product merchandising is like a good book. It’s got an alluring cover to entice, an interesting first chapter to tell the reader they’ve made the right choice, and a satisfying conclusion to get the audience to want more. The tools used to achieve these attributes are based on creating the most satisfying experience for the shopper, turning browsers into buyers. Our Visual Merchandising Solutions are based on in-depth customer analysis, so that you can sell
We offer a range of services by customizing targeted displays for the promotion of your business and its products and or services. We can tailor displays to your requirements no matter how big or small, and can work alongside your existing marketing strategies. It is our goal to enable you to capitalize on your current situation through the use of high profile displays and brand awareness, to best enhance your products and services.
Event Management is the act of managing something that happens at a given place and time.
Storefront Identity and First Impressions
"Professional window display is the BEST form of advertising because your next customer is right in front of you."
An important element in any store design is the look of the storefront. Accomplished successfully, the entrance reflects the personality of the store and gives a glimpse of the merchandise available inside.
The way merchandise is displayed in show windows also has a lot to do with enticing the guests into the store. Whether you have a store in the mall or on the street, the customer has only a few seconds to view and be attracted by your displays. Your visual philosophy should replicate a billboard: make it bold, colorful, and simple. Some shops often put one of everything into the window... and customers miss it all because they can’t focus.
In-store displays
Getting customers inside your store is only part way to making a sale. In-store displays promote individual products and lines, and make use of those priceless 'hot spots' within your store. We create targeted 'Sales Magnets' within your store to draw and guide customers as they browse, and increase add-on sales. Its always easier to sell additional items to existing customers than to encourage new ones into your store.
Communication
"More and more choices, but less and less time to make them. Today’s customers need effective in-store communication to help them make those choices."
Customers have less time to think about their purchases and at the same time the list of available products doubles every ten years. While customers need to shop almost without looking, they also need more and more information to help them make those choices.We can help you to organise the signs and labelling in your outlet. We optimise the communication of your products, so that your customers are able to make their purchases quickly and easily, without confusion or stress. We can make sure that material produced centrally is capable of being easily and cheaply adapted to all of your branches.
Communication includes but is not restricted to
Dining in fancy hotels and restaurants no longer has the enchantment it had some years ago. Many of your potential guests frequently dine at such places.
Good food would only get you compliments for your choice of venue, but it is the entertainment and decor which will win you accolades for an excellent function. Decor and entertainment distinguish your function from others and it would definitely be the most-remembered aspect of your function.
Communication includes but is not restricted to
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 Labels and Price tags design
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 Catalogs creation
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 Shop signs design and development
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 Weekly promotions
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 Category management
VM Manual
"It is very important to get the basics right."
To maintain a similar look in all the stores it is essential for a brand to have a VISUAL MERCHANDISING MANUAL. This would have all details of Display areas, Signage, Checklists, Mannequin Maintenance, Fixtures, merchandise presentations, Hanger details, VM calendar (with budget details), etc.
Storefront Identity and First Impressions
"Professional window display is the BEST form of advertising because your next customer is right in front of you."
An important element in any store design is the look of the storefront. Accomplished successfully, the entrance reflects the personality of the store and gives a glimpse of the merchandise available inside.The way merchandise is displayed in show windows also has a lot to do with enticing the guests into the store. Whether you have a store in the mall or on the street, the customer has only a few seconds to view and be attracted by your displays. Your visual philosophy should replicate a billboard: make it bold, colorful, and simple. Some shops often put one of everything into the window... and customers miss it all because they can’t focus.
All aspects of VM shall be covered in the most simplified way so as to be understood by just anyone implementing the same.
What all can we do for you?
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 Hierarchy (with discussion with the proprietor)
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 Key Result Areas (with discussion with the proprietor)
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 Checklists
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 Display areas
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 Mannequins (handling and maintenance)
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 Permanent Signage (fonts, sizes, designing, size charts etc.)
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 Temporary signage (ticketing, offers etc.)
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 Fixtures (maintenance, display tips etc.)
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 VM calendar (as per events calendar, festivals, product launch etc)
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 Merchandise presentation
VM training for staff : All the efforts shall not make sense if the staff is not well trained to understand the importance and use of the VM manual. For more details on VM Training visit our VM Workshops Section.
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